Cash Is King Again: Why Founders Are Hoarding Runway
After a decade of growth at any cost, small-company balance sheets are filling up. The reason is not fear — it’s leverage.
Friday, 25 September 2026The Weekly Edition · No. 38
Business, money and the people running both.
Pricing, cash, capital and the numbers that decide whether a firm survives its fifth year.
After a decade of growth at any cost, small-company balance sheets are filling up. The reason is not fear — it’s leverage.
Billing by time punishes speed and rewards padding. The firms moving to fixed fees say clients prefer it, too.
Three studios, one question: what happens when you stop billing by the hour and start competing on the work itself?